Veronica Rocha

Director

Veronica Rocha is a Director with Arch + Beam and brings over 15 years of experience in management, operations, and finance. She has worked on many consulting engagements related to financial distressed companies, Chapter 11 bankruptcies, liquidations and real estate holdings. 

Her earlier career ranged from commercial operations across the Americas and Europe to consultant roles in private equity. With a deep analytical foundation, she has expertise in operations management, strategy development and execution, and operational and financial analysis.  

An advocate of data driven management decisions, Veronica thrives in dynamic, complex environments with a focus on continuous improvement and business success. Exceptional analytical skills and project management skills were developed during an early career in scientific research at NASA Ames Research Center and San Jose State University, followed by work in product and operations management in the biotechnology, pharma, and renewables industries. 

Ms. Rocha has a M.B.A. in Finance and Strategy from University of California, Davis and a B.S. in Chemistry, Concentration in Biochemistry from San Jose State University.